Rhetorical Analysis - 1841 Words

Introduction A rhetorical analysis assignment is to see how an author tries to present his work to a certain group of people. There is present certain meaning in all the texts and it is up to the author to communicate it in the required way. The purpose of this assignment was to review the article and see how the author made use of different strategies. It appears that a major aim that the author had was trying to convince the readers about revenue based financing. The author made use of several strategies as they will be discussed further down. There are many examples of rhetorical writing strategies that an author can use to make the writing all the more powerful. There is a very crucial reason why writers actually go for this sort of writing. The simplest answer would be to have their writing be more powerful and effective on the reader. The document that will be analyzed today is an n article written by Verne Kopytoff. The title of writing basically talks about how revenue-based financing is a good solution for business. The title itself sheds positive light on the article and states that the better the business does, the faster you will pay. The author of the article is Verne Kopytoff who is a technology journalist. He is alum of the San Francisco Chronicle and the New York Times. The article was written on February 05 2013. The intended audience for this piece of writing is struggling entrepreneurs. These employers or owners can belong to either big business orShow MoreRelatedThe Tipping Point: Rhetorical Analysis Essay813 Words   |  4 PagesThe Tipping Point: Rhetorical Analysis Throughout The Tipping Point, Malcolm Gladwell explains to his reader his ideas about drastic changes in society, and how they seem to occur so rapidly. In this particular selection, Gladwell emphasizes the purpose of â€Å"connectors†, saying that they have a â€Å"special gift for bringing the world together (page 38)†. 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Grand Tour free essay sample

The Grand Tour was the traditional trip of Europe undertaken by mainly upper-class European young men of means. The custom flourished from about 1660 until the advent of large-scale rail transit in the 1840s, and was associated with a standard itinerary. It served as an educational rite of passage. Though primarily associated with the British nobility and wealthy landed gentry, similar trips were made by wealthy young men of Protestant Northern European nations on the Continent, and from the second half of the 18th century some South American, U. S. , and other overseas youth joined in. The tradition was extended to include more of the middle class after rail and steamship travel made the journey less of a burden, and Thomas Cook made the Cooks Tour a byword. The New York Times recently described the Grand Tour in this way: Three hundred years ago, wealthy young Englishmen began taking a post-Oxbridge trek through France and Italy in search of art, culture and the roots of Western civilization. Gross, Matt. ,  Lessons From the Frugal Grand Tour. New York Times 5 September 2008. The primary value of the Grand Tour, it was believed, lay in the exposure both to the cultural legacy of classical antiquity and the Renaissance, and to the aristocratic and fashionably polite society of the European continent. In addition, it provided the only opportunity to view specific works of art, and possibly the only chance to hear certain music. A grand tour could last from several months to several years. It was commonly undertaken in the company of a Cicerone, a knowledgeable guide or tutor. The Grand Tour had more than superficial cultural importance; as E. P. Thompson stated, ruling-class control in the 18th century was located primarily in a cultural hegemony, and only secondarily in an expression of economic or physical (military) power. [1] In essence the Grand Tour was neither a scholars pilgrimage nor a religious one,[2] though a pleasurable stay in Venice and a cautious residence in Rome were essential. Catholic Grand Tourists followed the same routes as Protestant Whigs. Since the 17th century a tour to such places was also considered essential for budding young artists to understand proper painting and sculpture techniques, though the trappings of the Grand Tour— valets and coachmen, perhaps a cook, certainly a bear-leader or scholarly guide— were beyond their reach. The advent of popular guides, such as the Richardsons, did much to popularize such trips, and following the artists themselves, the elite considered travel to such centres as necessary rites of passage. For gentlemen, some works of art were essential to demonstrate the breadth and polish they had received from their tour: in Rome antiquaries like Thomas Jenkins provided access to private collections of antiquities, among which enough proved to be for sale that the English market raised the price of such things, as well as for coins and medals, which formed more portable souvenirs and a respected gentlemans guide to ancient history. Pompeo Batoni made a career of painting English milordi posed with graceful ease among Roman antiquities. Many continued on to Naples, where they viewed Herculaneum and Pompeii, but few ventured far into southern Italy and fewer still to Greece, still under Turkish rule. Contents   [hide]   * 1 History * 2 Travel itinerary * 3 Published accounts * 4 On television * 5 See also * 6 Notes * 7 References * 8 External links| [edit] History Rome for many centuries had been the goal of pilgrims, specially during Jubilee when they visited the Seven Pilgrim Churches of Rome. In Britain, Thomas Coryats travel book Coryats Crudities (1611), published during the Twelve Years Truce, was an early influence on the Grand Tour but it was the far more extensive tour through Italy as far as Naples undertaken by the Collector Earl of Arundel, together with his wife and children in 1613-14 that established the most significant precedent. This is partly because he asked Inigo Jones, not yet established as an architect but already known as a great traveller and masque designer, to act as his cicerone (guide). [3] Larger numbers of tourists began their tours after the Peace of Munster in 1648. According to the Oxford English Dictionary, the first recorded use of the term (perhaps its introduction to English) was by Richard Lassels (c. 1603–1668), an expatriate Roman Catholic priest, in his book The Voyage of Italy, which was published posthumously in Paris in 1670 and then in London. [4] Lasselss introduction listed four areas in which travel furnished an accomplished, consummate Traveller: the intellectual, the social, the ethical (by the opportunity of drawing moral instruction from all the traveller saw), and the political. Portrait of Douglas, 8th Duke of Hamilton, on his Grand Tour with his physician Dr John Moore and the latters son John. A view of Geneva is in the distance where they stayed for two years. Painted by Jean Preudhomme in 1774. The idea of traveling for the sake of curiosity and learning was a developing idea in the 17th century. With John Lockes Essay Concerning Human Understanding (1690), it was argued, and widely accepted, that knowledge comes entirely from the external senses, that what one knows comes from the physical stimuli to which one has been exposed. Thus, one could use up the environment, taking from it all it offers, requiring a change of place. Travel, therefore, was necessary for one to develop the mind and expand knowledge of the world. As a young man at the outset of his account of a repeat Grand Tour, the historian Edward Gibbon remarked that According to the law of custom, and perhaps of reason, foreign travel completes the education of an English gentleman. Consciously adapted for intellectual self-improvement, Gibbon was revisiting the Continent on a larger and more liberal plan; most Grand Tourists did not pause more than briefly in libraries. On the eve of the Romantic era he played a significant part in introducing, William Beckford wrote a vivid account of his Grand Tour that made Gibbons unadventurous Italian tour look distinctly conventional. [5] The typical 18th-century sentiment was that of the studious observer traveling through foreign lands reporting his findings on human nature for those unfortunate enough to have stayed home. Recounting ones observations to society at large to increase its welfare was considered an obligation; the Grand Tour flourished in this mindset. 6] The Grand Tour not only provided a liberal education but allowed those who could afford it the opportunity to buy things otherwise unavailable at home, and it thus increased participants prestige and standing. Grand Tourists would return with crates of art, books, pictures, sculpture, and items of culture, which would be displayed in libraries, cabinets, gardens, and drawing rooms, as well as the galleries built purposely for their display; Th e Grand Tour became a symbol of wealth and freedom. Artists who especially thrived on Grand Tourists included Carlo Maratti, who was first patronized by John Evelyn as early as 1645,[7] Pompeo Batoni the portraitist, and the vedutisti such as Canaletto, Pannini and Guardi. The less well-off could return with an album of Piranesi etchings. The perhaps in Gibbons opening remark cast an ironic shadow over his resounding statement. [8] Critics of the Grand Tour derided its lack of adventure. The tour of Europe is a paltry thing, said one 18th century critic, a tame, uniform, unvaried prospect. 9] The Grand Tour was said to reinforce the old preconceptions and prejudices about national characteristics, as Jean Gailhards Compleat Gentleman (1678) observes: French courteous. Spanish lordly. Italian amorous. German clownish. [9] The deep suspicion with which Tour was viewed at home in England, where it was feared that the very experiences that completed the British gentleman might well undo him, were epitomised in the sarcastic nativist view of the ostentatiously well-travelled maccaroni of the 1760s and 1770s. Northerners found the contrast between Roman ruins and modern peasants of the Roman Campagna an educational lesson in vanities[citation needed] (painting by Nicolaes Pietersz Berchem, 1661, Mauritshuis) After the arrival of steam-powered transportation, around 1825, the Grand Tour custom continued, but it was of a qualitative difference — cheaper to undertake, safer, easier, open to anyone. During much of the 19th century, most educated young men of privilege undertook the Grand Tour. Germany and Switzerland came to be included in a more broadly defined circuit. Later, it became fashionable for young women as well; a trip to Italy, with a spinster aunt as chaperon, was part of the upper-class womans education, as in E. M. Forsters novel A Room with a View. At least into the late 1960s organized bus tours staffed by teachers took American high school graduates on eight-week trips across Europe. These roughly followed the traditional route, but flying the longer segments expanded the area covered to include parts of Scandinavia. [edit] Travel itinerary The most common itinerary of the Grand Tour[10] shifted across generations in the cities it embraced, but the British tourist usually began in Dover, England and crossed the English Channel to Ostend,[11] in the Spanish Netherlands/Belgium, or to Calais or Le Havre in France. From there the tourist, usually accompanied by a tutor (known colloquially as a bear-leader) and (if wealthy enough) a troop of servants, could rent or acquire a coach (which could be resold in any city or disassembled and packed across the Alps, as in Giacomo Casanovas travels, who resold it on completion), or opt to make the trip by boat as far as the Alps, either traveling up the Seine to Paris, or up the Rhine to Basel. Upon hiring a French-speaking guide (French served as the language of the elite in Europe during the 17th and 18th centuries) the tourist and his entourage would travel to Paris. There the traveler might undertake lessons in French, dancing, fencing, and riding. The appeal of Paris lay in the sophisticated language and manners of French high society, including courtly behavior and fashion. This served the purpose of preparing the young man for a leadership position at home, often in government or diplomacy. Robert Spencer, 2nd Earl of Sunderland (1640-1702), painted in classical dress in Rome by Carlo Maratti From Paris he would typically go to urban Switzerland for a while, often to Geneva (the cradle of the Protestant Reformation) or Lausanne. [12] (Alpinism or mountaineering developed in the 19th century. ) From there the traveler would endure a difficult crossing over the Alps into northern Italy (such as at the Great St Bernard Pass), which included dismantling the carriage and luggage. [12] If wealthy enough, he might be carried over the hard terrain by servants. Once in Italy, the tourist would visit Turin (and, less often, Milan), then might spend a few months in Florence, where there was a considerable Anglo-Italian society accessible to traveling Englishmen of quality and where the Tribuna of the Uffizi gallery brought together in one space the monuments of High Renaissance paintings and Roman sculptures that would inspire picture galleries adorned with antiquities at home, with side trips to Pisa, then move on to Padua,[13] Bologna, and Venice. The British idea of Venice as the locus of decadent Italianate allure made it an epitome and cultural setpiece of the Grand Tour. [14][15] From Venice the traveler went to Rome to study the ruins of ancient Rome, and the masterpieces of painting, sculpture, and architecture of Romes Early Christian, Renaissance, and Baroque periods. Some travelers also visited Naples to study music, and (after the mid-18th century) to appreciate the recently-discovered archaeological sites of Herculaneum and Pompeii, and perhaps (for the adventurous) an ascent of Mount Vesuvius. Later in the period the more adventurous, especially if provided with a yacht, might attempt Sicily (the site of Greek ruins) or even Greece itself. But Naples or later Paestum further south was the usual terminus. From here the traveler traversed the Alps heading north through to the German-speaking parts of Europe. The traveler might stop first in Innsbruck before visiting Vienna, Dresden, Berlin and Potsdam, with perhaps some study time at the universities in Munich or Heidelberg. From there travelers visited Holland and Flanders (with more gallery-going and art appreciation) before returning across the Channel to England. [edit] Published accounts William Beckfords Grand Tour through Europe shown in red. Published (and often polished) accounts of personal experiences on the Grand Tour provide illuminating detail and a first-hand perspective of the experience. Of some accounts offered in their own lifetimes, Jeremy Black[16] detects the element of literary artifice in these and cautions that they should be approached as travel literature rather than unvarnished accounts. He lists as examples Joseph Addison, John Andrews,[17] William Thomas Beckford, whose Dreams, Waking Thoughts, and Incidents was a published account of his letters back home in 1780, embellished with stream-of-consciousness associations, William Coxe,[18] Elizabeth Craven,[19] John Moore, tutor to successive dukes of Hamilton,[20] Samuel Jackson Pratt, Tobias Smollett, Philip Thicknesse,[21] and Arthur Young. The letters written by sisters Mary and Ida Saxton of Canton, Ohio in 1869 while on a six-month tour offer insight into the Grand Tour tradition from an American perspective. [22] [edit] On television In 2009, the Grand Tour featured prominently in a PBS miniseries based on the novel Little Dorrit by Charles Dickens. Produced with attention to detail, and in settings, mainly Venice, it portrayed the Grand Tour as an essential ritual for entry to English high society. Kevin McCloud presented Kevin McClouds Grand Tour on Channel 4 during the late summer and early autumn of 2009. The four part series saw Kevin retrace the popular tour by British architects through the last four centuries. In 2005, British art historian Brian Sewell followed in the footsteps of the Grand Tourist for a 10 part television series Brian Sewells Grand Tour. Produced by UKs Channel Five, Sewell travelled across Italy by car stopping off in Rome, Florence, Vesuvius, Naples, Pompeii, Turin, Milan, Cremona, Siena, Bologna, Vicenza, Paestum, Urbino, Tivoli. His journey concluded in Venice at a masked ball. In 1998, the BBC produced an art history series Sister Wendys Grand Tour presented by Carmelite nun Sister Wendy. Ostensibly an art history series, the journey takes her from Madrid to Saint Petersburg with stop offs to see the great masterpieces. [edit]